Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.

Genetic studies in Iceland have found that many of the women who were the founding stock of Iceland came from England and what is now France. Some were probably captured and carried off in Viking raids only 40 generations ago.

People under the influence of cults is similar to that we observe in addicts. Typical behaviour for both includes draining bank accounts, neglecting children, destroying relations with family and losing interest in anything except the drug or cult.

Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.

Perhaps teachers should be instructed in a program where they lie to their students on a regular basis to sharpen up their skills at detecting lies.

Primates will continue to play social games without the least insight into what is killing them.

High status males had multiple wives or additional mating opportunities in the ancestral environment.