It wasn't an architect who did this, but if it had been an architect, it would have been a good day's work: there was a marketing person who convinced Walmart that their products sold better in daylight than electric light. It would have been interesting if an architect had deliberately designed this change with all its spatial consequences in mind, thinking about how the change would multiply across all the square footage of all the roofs of all the Walmarts in the world. It would have been a beautiful trick - a physical, practical, political pleasure.
Keller EasterlingIt would never occur to me to map my research against events in my life, and the recent history of globalization seems to be part of someone else's life. Still, maybe I have been trying to fill in a history or address that amnesia for the recent past. There's so much that's opaque about the ways in which extra layers of global governance have developed since Pax Americana and really accelerated in these last thirty, forty years.
Keller EasterlingIn the context of the kind of infrastructure space I'm looking at, I'm making a very unlikely argument by saying that all the stuff that's repeated, from spatial products to whole cities, which looks so daunting to architects, might be especially empowering. At this moment, it might be harder to make a meaningful object form alone, but easier to make an active form that can piggyback on those multipliers to recondition spaces in a politically significant way.
Keller EasterlingThe whole idea of action being a carrier of information is something that comes directly from theater. That's, in some ways, the one thing I've been trying to contribute. I still write things outside of architecture - not really fiction, but not nonfiction. I like dialogue as a form, because the text is only the trace of an action. The consequential information is carried in the action you choose to put on that text.
Keller EasterlingI thought architecture would offer a mix of the artful and practical. It seemed cooler than some of the other options in the university. The lights were on in the architecture school when I got out of rehearsal at night. And I thought the men were handsome.
Keller EasterlingArchitects and urbanists are fascinated with cities that are shrinking, like the Rust Belt cities. Or, alternatively, we are fascinated with the growth of favelas and informal settlements. The 2008 financial crisis made these changes more extreme. The subtraction protocols rehearse a way of thinking about multiple properties in counterbalancing interdependence - not just the shaping of one property but the ratcheting interplay between properties.
Keller Easterling