It wasn't an architect who did this, but if it had been an architect, it would have been a good day's work: there was a marketing person who convinced Walmart that their products sold better in daylight than electric light. It would have been interesting if an architect had deliberately designed this change with all its spatial consequences in mind, thinking about how the change would multiply across all the square footage of all the roofs of all the Walmarts in the world. It would have been a beautiful trick - a physical, practical, political pleasure.
Keller EasterlingIt may be unfathomable in architecture, but it is very practical, or routine, for a person in theater to use action. You have the line, "Come home, son," but you can't play that line by going out and being a mother; you can't be a noun. But you can play to smother your son; you can play to grovel to your son. Again, the real information is carried in action. And, to an annoying degree, theater people talk to each other in infinitive expressions. If you don't have a vivid verb to describe what you're doing, you're probably going to be a pretty bad actress.
Keller EasterlingIf you're steering a boat down a river, it's not something about which you can know that. You can only know how to do it. It's unfinished, it has no start-stop time, it's fluid. Practicality relies on indeterminate markers. It's just another kind of knowledge that's sexy, in a certain way. It's reactive, and often physical.
Keller EasterlingIt would never occur to me to map my research against events in my life, and the recent history of globalization seems to be part of someone else's life. Still, maybe I have been trying to fill in a history or address that amnesia for the recent past. There's so much that's opaque about the ways in which extra layers of global governance have developed since Pax Americana and really accelerated in these last thirty, forty years.
Keller EasterlingThere is a comfort with design that may be a detail, rather than a building; comfort with form that is time-released and never finished. How do you represent an instruction set that will play out in time? There may be slightly different kinds of documents for representing those forms, and different skills for advocating change outside of our fee-for-service habits.
Keller EasterlingI love making object form; I wish I was doing more of it. I admire the research of my colleagues, and sometimes it makes me sad when their beautiful work - the deep dives into formal research and nuances of geometry and so on - ends up circling in more and more circumscribed contexts. I wish they were more powerful. It's not a modern proposition. Active form doesn't kill object form. I want my students to have all those skills related to geometry, shape, measure, scale, etc., plus skills for using space to manipulate power in the world.
Keller Easterling