I work in fashion because the world is such a heavy place that I need to be in this industry that fights for five hours to get a dress.
Kelly CutroneItโs one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm weโve had, but if you are a new brand thatโs just starting out โ whether you are a writer or a retailer โ innovating through social media is crucial. Those that are hidden and guarded will not progress.
Kelly CutroneWell digital media and social media are eliminating the middle man - in the old days, you had to go through the editors. Or the television producer, you know? Now you have people talking directly to each other, globally who have never met. I think you put the "word" in "word of mouth."
Kelly CutroneSocial media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond - amazing way of distributing content - right to the point.
Kelly Cutrone