Objective is the wrong word. Rather, it's fairness. Objectivity is a false God. Instead we should strive for fairness and transparency.
Ken AulettaStanford University is so startlingly paradisial, so fragrant and sunny, it's as if you could eat from the trees and live happily forever.
Ken AulettaAn important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.
Ken Auletta