Imagination is the source of every form of human achievement. And it's the one thing that I believe we are systematically jeopardizing in the way we educate our children and ourselves.

Creativity now is as important in education as literacy, and we should treat it with the same status.

Private imaginings may have no outcomes in the world at all. Creativity does. Being creative involves doing something.

The first task in teaching for creativity in any field is to encourage people to believe in their creative potential and to nurture the confidence to try.

Finding your element is essential to your wellbeing and ultimate success and, by implication to the health of our organisations and the effectiveness of our educational systems

Very often, organizations are inflexible because there is too little communication between functions; they are too segregated.

The Element is about discovering your self, and you can't do this if you're trapped in a compulsion to conform. You can't be yourself in a swarm.