You grow up inside these neighborhoods and these communities, and you have friends, friends that you love, friends that you grew up with since elementary. And you have their trust, and you have their loyalty. So it brings influence. So no matter how much of a leader I thought I was, I was always under the influence, period.
Kendrick LamarHip-hop and being a pro athlete go hand in hand. When they come together, it's a win, not just for your business brand but also for culture.
Kendrick LamarSometimes you have the trends that's not that cool. You may have certain artists portraying these trends and don't really have that lifestyle, and then it gives off the wrong thing. And it becomes kinda corny after awhile. It's really about keeping hip-hop original and pushing away the corniness in it.
Kendrick Lamar