Sometimes you have the trends that's not that cool. You may have certain artists portraying these trends and don't really have that lifestyle, and then it gives off the wrong thing. And it becomes kinda corny after awhile. It's really about keeping hip-hop original and pushing away the corniness in it.
Kendrick LamarI went to South Africa - Durban, Cape Town, Johannesburg - and those were definitely the "I've arrived" shows. Outside of the money, the success, the accolades ... This is a place that we, in urban communities, never dream of. We never dream of Africa. Like, "Damn, this is the motherland." You feel it as soon as you touch down. That moment changed my whole perspective on how to convey my art.
Kendrick LamarBrother Kendrick Lamar: he's not a rapper, he's a writer, he's an author. And if you read between the lines, we'll learn how to love one another. But you can't do that, I said you can't do that, without loving yourself first.
Kendrick Lamar