I really focus on what my fans will take from it, people living their day-to-day lives. At the end of the day, the music isn't for me; it's for people who are going through their struggles and want to relate to someone who feels the same way they do. I've got to go all-in, expressing myself, right there in the moment.
Kendrick LamarI felt like, what better way for people to understand me by taking the initiative in giving my real name, my name that moms taught me so y'all actually know what's going on in my life and my music.
Kendrick LamarI'm usually homeboys with the same ni**as I'm rhyming wit/But this is hip-hop and them ni**as should know what time it is/And that goes for Jermaine Cole, Big KRIT, Wale/Pusha T, Meek Millz, A$AP Rocky, Drake/Big Sean, Jay Electron', Tyler, Mac Miller/I got love for you all but I'm tryna murder you ni**as/Tryna make sure your core fans never heard of you ni**as/They dont wanna hear not one more noun or verb from you ni**as
Kendrick Lamar