When you go on your Twitter or look down your Timeline and it's all great positivity - I love that. But at the same time, it can really divert you from what your purpose is or what you're trying to do. And I've seen artists get caught up in that.
Kendrick LamarI really focus on what my fans will take from it, people living their day-to-day lives. At the end of the day, the music isn't for me; it's for people who are going through their struggles and want to relate to someone who feels the same way they do. I've got to go all-in, expressing myself, right there in the moment.
Kendrick LamarHip-hop and being a pro athlete go hand in hand. When they come together, it's a win, not just for your business brand but also for culture.
Kendrick LamarI went to South Africa - Durban, Cape Town, Johannesburg - and those were definitely the "I've arrived" shows. Outside of the money, the success, the accolades ... This is a place that we, in urban communities, never dream of. We never dream of Africa. Like, "Damn, this is the motherland." You feel it as soon as you touch down. That moment changed my whole perspective on how to convey my art.
Kendrick LamarAs I've grown as an artist, I've learned that my mission statement is really self-expression. I don't want anybody to classify my music. I want them to say, "This is somebody who's recognizing his true feelings, his true emotions, ideas, thoughts, opinions, and views on the world, all on one record." I want people to recognize that and to take it and apply it to their own lives. You know what I'm saying? The more and more I get out and talk to different people, I realize they appreciate that - me being unapologetic in whatever views and approach I have.
Kendrick Lamar