I really focus on what my fans will take from it, people living their day-to-day lives. At the end of the day, the music isn't for me; it's for people who are going through their struggles and want to relate to someone who feels the same way they do. I've got to go all-in, expressing myself, right there in the moment.
Kendrick LamarI always felt like there was a certain standard of music that I had to do from the beginning, even when I didn't have the recognition that I have now.
Kendrick LamarYou can't change where you from. You can't take a person out of their zone and expect them to be somebody else now that they in the record industry. It's gonna take years. Years of travelling. Years of meeting people. Years of seeing the world.
Kendrick LamarThe HiiiPower Movement is a movement that's going on all throughout the world like a virus. It's about being on a higher level than the industry. It's a movement we started to be above all the bullshit that's been going on.
Kendrick LamarMusic was just played all around me, and I couldn't run from it. My pops, he never learned to sing, but he'd have his little drink on the side, and he'd put on the best of his hits - gangster rap or oldies - and he'd sing all day on his mic plugged up to the wall set-up. It's a trip. I've just seen that my whole life, so I've always just had a love for music. By the time I was 13, I really just jumped in it. And it's something I took on to have as a hobby.
Kendrick Lamar