What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.

Nobody knows how Honda is organized, except that it uses lots of project teams and is quite flexible.

Rowing harder doesn't help if the boat is headed in the wrong direction.

More strategies fail because they are overripe than because they are premature.

The sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors.

Without competitors there would be no need for strategy.

What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.