It is clear that the building of models is not a purely mechanical process but requires skill of a high order - not merely mathematical skill but a sensitivity to the relative importance of different factors and a critical, almost an artistic, faculty in the selection of behaviour equations which are reasonable, tentative hypotheses in explaining the behaviour of actual economies.

[There will be movement toward] behavioral economics... [which] involves study of those aspects of men's images, or cognitive and affective structures that are more relevant to economic decisions.

Know this: though love is weak and hate is strong, Yet hate is short, and love is very long.

The very act of thinking about power in our lives and experiences creates a process of revelation and self-analysis that may even make us look at ourselves in a new light... thinking about power and its complex manifestations may not simply lead to a better understanding of the abstract complexities of society, but may have an effect on one?s own image and identity. Perhaps a warning label should be placed on the cover.

[The consumer is] the supreme mover of economic order... for whom all goods are made and towards whom all economic activity is directed.

Economists and technologists bring the "bits", but it requires the social scientists and humanists to bring the "wits.

We make our tools, and then they shape us.