The discounting presumably is to be done for each period of time at that rate of interest which represents the alternative cost of employing capital in the occupation in question; that is, at the rate which the entrepreneur could obtain in other investments
Kenneth E. BouldingBecause of his capacity for abstract communications and language and his ability to enter in imagination into the lives of others, man is able to build organizations of a size and complexity far beyond those of the lower animals.
Kenneth E. BouldingThe very act of thinking about power in our lives and experiences creates a process of revelation and self-analysis that may even make us look at ourselves in a new light... thinking about power and its complex manifestations may not simply lead to a better understanding of the abstract complexities of society, but may have an effect on one?s own image and identity. Perhaps a warning label should be placed on the cover.
Kenneth E. BouldingAre we to regard the world of nature simply as a storehouse to be robbed for the immediate benefit of man?
Kenneth E. Boulding[There will be movement toward] behavioral economics... [which] involves study of those aspects of men's images, or cognitive and affective structures that are more relevant to economic decisions.
Kenneth E. BouldingWithout the heroic, man has no meaning; without the economic, he has no sense. Economic man is most likely to be economic woman - a good wife, pulling the coat tails of her heroic husband, checking his extravagances of speech and action with words of caution and good sense. But without the heroic coat tails to pull, life for both of them would be dull and savorless indeed.
Kenneth E. Boulding