Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding ideas from the crevices of the very commonness of everyday life.

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding ideas from the crevices of the very commonness of everyday life.

Successful communication depends on how well we listen, rather than how well we push our opinions on the person seated before us.

Verbalizing design is another act of design.

White exists on the periphery of life. Bleached bones connect us to death, but the white of milk and eggs, for example, speaks to us of life.

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

The essence of design... lies in the process of discovering a problem shared by many people and trying to solve it.