I understand that finance can be very complex.

Ive spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

By definition startups usually do not turn a profit.

Reality TV is a totally different animal than the infomercial world.

I have seen entrepreneurs ask for hundreds of millions of dollars on a concept and try to sell because of 'their passion' for an idea. If the idea is that good, why wouldn't I cut you out and hire someone who is just as passionate for much, much less?

Nothing turns off an investor more than when an entrepreneur comes in with a ridiculous valuation.

When I was starting out, being a young entrepreneur was not fashionable. Parents would ask, 'When are you going to get a real job?'