Super fidelity requires constant investment and discipline, but great companies know how to do that.
Kevin ManeySome people seem to have extreme natural wiring - a talent that seems to come out of nowhere. Like a music savant or prodigy. The uplifting news, though, is that many talented people don't have such natural wiring - but they forge a talent through thousands of hours of what's known as deliberate practice or deliberate performance.
Kevin ManeyI knew I wanted to be a writer from as far back as I can remember. That was my talent. Lord knows it wasn't math.
Kevin ManeyI reluctantly signed up for a journalism major, thinking I needed a fall-back way to make money should my career as a novelist fail to take off. As I started to try on journalism, including doing internships and working at the campus paper, I found I actually liked it. So I started to want to be a journalist.
Kevin ManeyEvery purchasing decision involves a trade-off between what I call fidelity and convenience. Fidelity is the total experience of something - how great the experience is. Convenience is how easy it is to get something. A live concert is a high fidelity way to experience music; an MP3 file is a high convenience way to experience music. Depending on the situation, one or the other is probably pretty appealing. What's not appealing is something that offers neither.
Kevin Maney