Chunking is the ability of the brain to learn from data you take in, without having to go back and access or think about all that data every time. As a kid learning how to ride a bike, for instance, you have to think about everything you're doing. You're brain is taking in all that data, and constantly putting it together, seeing patterns, and chunking them together at a higher level. So eventually, when you get on a bike, your brain doesn't have to think about how to ride a bike anymore. You've chunked bike riding.
Kevin ManeyThe explosion of the Web and digital media from 1995 to 2000 shook companies more profoundly in a shorter time than anything since the end of World War II.
Kevin ManeyA CD these days is not all that convenient, and it doesn't bring enough fidelity to make you put up with that inconvenience. So, nobody buys CDs anymore.
Kevin ManeyWe learn more about how human brains work. And that leads us to ideas about how to make human brains work better.
Kevin ManeyEvery purchasing decision involves a trade-off between what I call fidelity and convenience. Fidelity is the total experience of something - how great the experience is. Convenience is how easy it is to get something. A live concert is a high fidelity way to experience music; an MP3 file is a high convenience way to experience music. Depending on the situation, one or the other is probably pretty appealing. What's not appealing is something that offers neither.
Kevin ManeyWayne Gretzky's talent doesn't come from studying everything he's experienced in hockey and making long-term game plans. It comes from constantly taking in all the data that's happening in the moment on the ice, and instantly generating constant predictions based on super-efficient mental models he's built in his head. Technology has to work more like Gretzky.
Kevin Maney