But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people.
Kevin MitnickSocial engineering is using manipulation, influence and deception to get a person, a trusted insider within an organization, to comply with a request, and the request is usually to release information or to perform some sort of action item that benefits that attacker.
Kevin Mitnick