The only reason to do business is to make money; that's the only reason for doing business.
Kevin O'Leary(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.
Kevin O'LearyThe biggest mistake entrepreneurs can make is trying to do everything themselves. They usually blow up when they try. I did an inventory of every deal I've ever done and it turned out that every single deal I made money on was a partnership, and every colossal failure, where I lost millions, was something I tried to do by myself.
Kevin O'Leary