(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.
Kevin O'LearyI do not own a single security anywhere that doesn't pay a dividend, and I formed a mutual-fund company with that very simple philosophy.
Kevin O'LearyMany blue-collar families struggling to pay rent would be happy to skip paying optional union dues.
Kevin O'Leary