There are good people in the lobbying industry. Lobbyists can serve a very useful purpose.

Whatever mistakes you make this time around, you will live through on your next pass. Every mistake you make, you will live through again and again, forever. So my advice to you is to get it right this time around. Because this time is all you have.

I certainly identify with the role of mentor and, to some degree, maybe teacher. I do a lot of work with kids at the Old Vic.

The audience has spoken. They want stories. They’re dying for them. They’re rooting for us to give the right thing. And they will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, silly GIFs, and god knows what else about it..

There are good people in the lobbying industry. Lobbyists can serve a very useful purpose.

Sometimes the person who is the most logical is the person whom we call insane.

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.