Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
Kevin SpaceyOur job, you know, in the entertainment profession is to try to illuminate and show people all sides of humanity, and it doesn't just mean that you can only do movies that are only about the good parts of us. You have to be able to eliminate the bad parts.
Kevin Spacey