The story is everything, which means it's our job to tell better stories.

I'm not a writer. I marvel at writing. I am sometimes absolutely astounded when I read something and I think how in the world did that man or that woman sit down at a typewriter, a computer or a pen and an ink well, and seemingly have nothing come between their heart and that pen.

The journey that we go on as actors is an interesting one and sometimes a revealing one.

It is not about whether you are an executive, a studio or a network. If you have a story or an idea you can build a following for it.

The control is shifting because of the democratisation of the internet. My industry is very good at building walls to stop people getting in.

The audience has spoken. They want stories. They’re dying for them. They’re rooting for us to give the right thing. And they will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, silly GIFs, and god knows what else about it..

The story is everything, which means it's our job to tell better stories.