Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
Kevin SpaceyI'm not out there trying to get press for myself nor am I trying to convince anybody that I'm living any kind of a life. I'm actually trying to convince people: I don't want you to know what I'm living, because it's none of your business.
Kevin SpaceyI think that when you put yourself, as actors have to do, in other people's shoes, when you have to put on the costume that someone else has worn in their life, it gets much, much harder to be prejudiced against them and even to be - to not try to look at the world in a sense of "I'm not going to judge somebody. I'm going to try to understand who they are and what they're about."
Kevin Spacey