The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

I took lots of photographs and had planned to write a treatise on how it worked, but I quickly got bored with that idea and wrote a scientific fairy tale instead.

If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.

As I was working I noticed that the way I designed the differential gearing actually created a spare drive that sat directly below the emperor's feet, or where they would be if he were to sit in the chariot.

The dog, the rabbit and the hoop all feature in the painting, and take the place of the orrery.

In the fairy tale the painting represents the here and now. The book is actually divided into five sections, through which the key character, the muse, leads us.