Winning to often is as disastrous as losing too often. Both get the same results, the falling off of the public's enthusiasm.
Show me a gracious loser and I'll show you a failure.
Never tell 'em how many lettermen you've got coming back. Tell 'em how many you lost.
Let's win one for the Gipper.
I don't like to lose, and that isn't so much because it is just a football game, but because defeat means the failure to reach your objective.
Win or lose, do it fairly.