Generalities don't count and won't help you in football.
If we're a hit, let 'em say anything they want.
If the coach insists upon hard play, but clean play, the team will do likewise.
All the world loves a winner and has no time for a loser.
Never tell 'em how many lettermen you've got coming back. Tell 'em how many you lost.
Win or lose, do it fairly.