One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.
Kristoffer PolahaLike the rabid fans of sports, the same goes for fans and their actors, TV shows and movies. You love what you love, and it bonds you with others who love the same thing.
Kristoffer PolahaI did Shakespeare in college and the nerves I got doing Shakespeare are the same nerves I get doing 'Mad Men.'
Kristoffer PolahaI liken actors and movies and TV shows to football teams. We all have our favorite ones.
Kristoffer Polaha