You can't expect to be on MTV and critique George Bush. You can't expect to be on BET or the cover of 'The Source' advocating Jesus Christ or Buddha or Hindu Krishna or Moses. As a conscious rap artist, you have to play in the arena that you're supposed to be in. What is that arena? That arena is the college market. The conscious rap artist woos the college market, even though the college market is the wildest, most sexed-out, drug-driven market in the country, possibly the world.

If the society that we're talking about is a society that starts wars all over the world, degrades indigenous cultures, is misogynistic in itself, if that's the society we're talking about, then it's not a bad thing if hip-hop did degrade that society.

The single most important contribution that I can offer, the strengthening of people's spirit and soul, the strengthening of families, the unity of a husband and a wife. To me, that's most important. Without that, we have nothing. If a son doesn't respect a father, if a child doesn't respect a parent, then we're lost.

I think that all journalists, specifically print journalists, have a responsibility to educate the public. When you handle a culture's intellectual property, like journalists do, you have a responsibility not to tear it down, but to raise it up. The depiction of rap and of hip-hop culture in the media is one that needs more of a responsible approach from journalists. We need more 30-year-old journalists. We need more journalists who have children, who have families and wives or husbands, those kinds of journalists. And then you'll get a different depiction of hip-hop and rap music.

There could never really be justice on stolen land.

I think that hip-hop should be spelled with a capital "H," and as one word. It's the name of our black people culture, and it's the name of our identity and consciousness. I think hip-hop is not a product, but a culture. I think rap is a product, but when hip-hop becomes a product, that's slavery, because you're talking about people's souls. To me, that's the biggest problem.

The courage to be yourself is the essence of hip hop