You can't expect to be on MTV and critique George Bush. You can't expect to be on BET or the cover of 'The Source' advocating Jesus Christ or Buddha or Hindu Krishna or Moses. As a conscious rap artist, you have to play in the arena that you're supposed to be in. What is that arena? That arena is the college market. The conscious rap artist woos the college market, even though the college market is the wildest, most sexed-out, drug-driven market in the country, possibly the world.

Hip is the knowledge and Hop is the movement.

The courage to be yourself is the essence of hip hop

Rebel, renegade, must stay paid.

You are not doing hip hop; you ARE hip hop.

To me, that's the biggest problem with hip-hop today is the fact that everyone believes that all of hip-hop is rap music, and that, when you say "hip-hop," it's synonymous with rap. That when you say "hip-hop," you should be thinking about breakdancing, graffiti art, or MCing - which is the proper name for rap - DJing, beat-boxing, language, fashion, knowledge, trade. You should be thinking about a culture when you say, "hip-hop.".

If I were to critique myself - step out of KRS objectively and look at him - I would say that KRS has introduced the concept of being hip-hop, not just doing it. The concept of rap as something we do, while hip-hop is something we live. The concept of living a culture. Don't just look at hip-hop as rap music, see it as a culture.