The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.

Ignorance is a poison and knowledge will nourish.

Hip is the knowledge and Hop is the movement.

Hip-hop as a culture itself goes through stages. It grows - it's breathing, living. I've noticed that we usually start off conscious, then we wind up very highly sexual, and then we thug it out. Then things get a little funny again, with comedy and that kind of thing.

I make intelligence cool. I make spirituality cool. If we can make one's devotion to God cool, then I think I did a great thing. I can rest in peace.

When I say hip-hoppers, I mean black, white, Asian, Latino, Chicano, everybody. Everybody. Hip-hop has united all races. Hip-hop has formed a platform for all people, religions, and occupations to meet on something. We all have a platform to meet on now, due to hip-hop. That, to me, is beyond music. That is just a brilliant, brilliant thing.

I think that hip-hop should be spelled with a capital "H," and as one word. It's the name of our black people culture, and it's the name of our identity and consciousness. I think hip-hop is not a product, but a culture. I think rap is a product, but when hip-hop becomes a product, that's slavery, because you're talking about people's souls. To me, that's the biggest problem.