The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.
KRS-OneDeepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.
KRS-OneWe [black people] don't respect our elders. Besides artists, we don't respect Frederick Douglass. We don't respect Martin Luther King. You look at every Martin Luther King Boulevard out here, and it's a crack block. That's not because of white people. That's because of black leadership. We just have that problem, and it's something that I am going to spend the rest of my life trying to conquer.
KRS-One