The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance." And there is marketing for that.
KRS-OneBlack people are just constantly immature in their thinking, undisciplined, and we suffer as a people. This is not about race in the sense that black people got to get something better than whites or Latinos or Asians. This is just basically that we keep complaining about what we don't have and what we can't do, and then, when we get in positions to do stuff, we fight amongst ourselves like savages.
KRS-OneDeepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.
KRS-OneIf I were to critique myself - step out of KRS objectively and look at him - I would say that KRS has introduced the concept of being hip-hop, not just doing it. The concept of rap as something we do, while hip-hop is something we live. The concept of living a culture. Don't just look at hip-hop as rap music, see it as a culture.
KRS-One