Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.

You are not doing hip hop; you ARE hip hop.

When I say hip-hoppers, I mean black, white, Asian, Latino, Chicano, everybody. Everybody. Hip-hop has united all races. Hip-hop has formed a platform for all people, religions, and occupations to meet on something. We all have a platform to meet on now, due to hip-hop. That, to me, is beyond music. That is just a brilliant, brilliant thing.

Real men are real friends, showing their real commitment.

The single most important contribution that I can offer, the strengthening of people's spirit and soul, the strengthening of families, the unity of a husband and a wife. To me, that's most important. Without that, we have nothing. If a son doesn't respect a father, if a child doesn't respect a parent, then we're lost.

You can't expect to be on MTV and critique George Bush. You can't expect to be on BET or the cover of 'The Source' advocating Jesus Christ or Buddha or Hindu Krishna or Moses. As a conscious rap artist, you have to play in the arena that you're supposed to be in. What is that arena? That arena is the college market. The conscious rap artist woos the college market, even though the college market is the wildest, most sexed-out, drug-driven market in the country, possibly the world.

The single most important lesson I learned is that black people are the cause of black people's demise.