And you can't really cover people critically that you're friends with.

I spent time in, like, criminal courts, and covering murder trials for papers.

And so popular culture raises issues that are very important, actually, in the country I think. You get issues of the First Amendment rights and issues of drug use, issues of AIDS, and things like that all arise naturally out of pop culture.

Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.

Some of the most important stories don't lend themselves to television treatment.

Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.