Sometimes making people laugh or even making them scared can be accomplished by a good opening sequence.

I remember a time at Yale when my work was being critiqued by Paul Rand. Mr. Rand told me only to use Helvetica as a display face never in text, then he squinted, leaned in, and whispered in my ear, "because Helvetica looks like dogshit in text".

Crude hasn't been responding to fundamentals all year. I think crude has been 8 to 10 overvalued for some time and has been responding to the fear of what could happen rather than the reality of what is happening.

Sometimes making people laugh or even making them scared can be accomplished by a good opening sequence.