The self-anointed media elite among us believe, somewhat self-servingly, that not only the act, or process of making a profit is positively sinister, but also that the very desire to do so is.
Lachlan MurdochThe industry is littered with self-styled purists who believe the business of media.. the requirement to make a profit.. somehow corrupts the craft.
Lachlan MurdochI have been privileged to grow up retaining the love of good journalism, the craft, while learning its business: the dollars and cents. I have learnt that they are not mutually exclusive but integrally self-reliant. Each dependent on the other.
Lachlan MurdochWe all have to expand our capabilities to encompass the changing world, its growing diversity and, indeed, its complexity.
Lachlan Murdoch