Followers are the customers of the Higher Ground Leader, who strives to meet or exceed the outer and inner needs of followers.

People are motivated by fear, but they are not inspired by it. Everything that inspires us comes from love.

Authenticity is the alignment of head, mouth, heart, and feet - thinking, saying, feeling, and doing the same thing - consistently. This builds trust, and followers love leaders they can trust.

Great leadership is about human experiences, not processes.

THE POWER OF A COMPELLING CAUSE RESTS IN THE SOUL OF ITS CREATOR, because a cause springs from the soul. It is a spiritual statement from one soul that cannot be the result of many. It comes from a deep place of knowing, some conviction that a richly imagined future could in some way, dramatically and positively, change the world.

Science sometimes falls short when trying to fathom the depths of our essence - and our inspiration comes from that essence.

More than anything else today, followers believe they are part of a system, a process that lacks heart. If there is one thing a leader can do to connect with followers at a human, or better still a spiritual level, it is to become engaged with them fully, to share experiences and emotions, and to set aside the processes of leadership we have learned by rote.