By not claiming to be first in the world one can rule.
Force is followed by loss of strength. This is not the way of the Tao. That which goes against the Tao comes to an early end.
If you realize that you have enough, you are truly rich.
Darkness within darkness. The gateway to all understanding.
Embrace simplicity. Put others first. Desire little.
As for the "proper way:" it is the beginning of disorder.