People take death lightly. They expect too much of life. That is why people take death lightly.
LaoziFavor and disgrace are like fear. Favor is in a higher place, and disgrace in a lower place. When you win them you are like being in fear, and when you lose them you are also like being in fear. So favor and disgrace are like fear.
LaoziThe sage knows himself, but does not parade. He cherishes himself, but does not praise himself.
LaoziPride attaches undue importance to the superiority of one's status in the eyes of others; and shame is fear of humiliation at one's inferior status in the estimation of others. When one sets one's heart on being highly esteemed, and achieves such rating, then he or she is automatically involved in fear of losing status.
Laozi