When good thing are accomplished, it does not claim (or name) them. This is Te, which is close in meaning to power or virtue. It is something within a person, and it is enhanced by following the Tao, or 'that from which nothing can deviate'.
LaoziWhen the emperor is crowned or the three dukes are appointed, rather than sending a gift of jade carried by four horses, remain still and offer the Way.
Laozi