Pride attaches undue importance to the superiority of one's status in the eyes of others; and shame is fear of humiliation at one's inferior status in the estimation of others. When one sets one's heart on being highly esteemed, and achieves such rating, then he or she is automatically involved in fear of losing status.
LaoziThe Tao is the center of the universe, the good man's treasure, the bad man's refuge. Honors can be bought with fine words, respect can be won with good deeds; but the Tao is beyond all value, and no one can achieve it. Thus, when a new leader is chosen, don't offer to help him with your wealth or your expertise. Offer instead to teach him about the Tao. Why did the ancient Masters esteem the Tao? Because, being one with the Tao, when you seek, you find; and when you make a mistake, you are forgiven. That is why everybody loves it.
Laozi