The Sage expects no recognition for what he does; he achieves merit but does not take it to himself; he does not wish to display his worth.
LaoziThe fourth (of the four cardinal virtues) is supportiveness: this manifests as service to others without expectation of reward. (Paraphrased: Such service is not a mere conforming to some external rule of behavior, but instead a manifestation of your original nature).
Laozi