Favor and disgrace are like fear. Favor is in a higher place, and disgrace in a lower place. When you win them you are like being in fear, and when you lose them you are also like being in fear. So favor and disgrace are like fear.
LaoziThe fourth (of the four cardinal virtues) is supportiveness: this manifests as service to others without expectation of reward. (Paraphrased: Such service is not a mere conforming to some external rule of behavior, but instead a manifestation of your original nature).
Laozi