One percent of the equity, 1 percent of the profits, and 1 percent of the people go into Google.org. The most important asset isn’t money, it’s people. One percent of the people means 60 or 70 of the smartest people in the world trying to solve some of the biggest problems in the world.

If you are constantly making judgments based on superficial affiliations, your world gets to be pretty small.

If there's a big problem and you've got the right people with you, usually the answer emerges and you do what's the obvious thing to do. I don't think of myself as some great manager or great leader. I've been very lucky to be in the positions that I've been in. I meet a lot of people and I've grown a lot of companies, and I meet a lot of CEOs at big enterprises. I'm always so surprised at how much they seem to know. It doesn't always seem to be correlated to how well they actually do.

The great thing about gurus is not that they make you feel everybody's love. It's that they make you feel that you can love everybody.

The defining character of Steve Jobs isn't his genius, it isn't his talent, it isn't his success. It's his love. That's why crowds came to see him. You could feel that. It sounds ridiculous to talk about love when you are making a gadget. But Steve loved his work, he loved the products he produced, and it was palpable. He communicated that love through bits of steel and plastic.

Smallpox was the worst disease in history. It killed more people than all the wars in history.

Google's a strange place. When I met Eric Schmidt, he said, "If you are kind to everybody, then you will make good decisions because people will give you good information, and if you are truthful to everybody, they will be truthful to you." That's what's different about Google. They screw up and make mistakes, but they genuinely mean the good stuff about "don't be evil."