When you find errors in conventional wisdom-when everyone says A and A is not true-you gain competitive advantage. Only a few times do you have to find errors in conventional wisdom to make a living.

Taking care of your employees is extremely important, and very, very visible.

... Don't mistake any of this for altruism...Fear and greed just doesn't work. If you want to be successful, quality and service just works better.

If your cash is about to run out, you have to cut your cash flow. CEOs have to make those decisions and live with them however painful they may be. You have to act and act now; and act in the best interest of the company as a whole, even if it means that some people in the company who are your best friends have to work somewhere else.

Bill Gates wants people to think he's Edison, when he's really Rockefeller. Referring to Gates as the smartest man in America isn't right... wealth isn't the same thing as intelligence.

The computer industry is the only industry that is more fashion-driven than women's fashion.

Bill Gates is the pope of the personal computer industry. He decides who is going to build.