Don't be evil- apparently people like it better than "Be good".

We should be building great things that don't exist.

...It's important to distinguish between "worry versus harm" when it came to privacy online.

The ultimate search engine... would understand exactly what you mean and give back exactly what you want.

Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.

One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.