Don't be evil- apparently people like it better than "Be good".

You don't need to have a 100-person company to develop that idea.

If you're changing the world, you're working on important things. You're excited to get up in the morning.

As we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization. Just like Search in 2000.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

It's very hard to fail completely, if you aim high enough.