What Metallica always tries to do, as we go around and play a lot of the same cities, over and over again, year after year, is to give a different experience. We try to never play the same venues, or if we play indoors, we'll play outdoors, and all that type of stuff. It's always about just trying to do a different kind of experience.
Lars UlrichI wouldn't say that we're proactively out there hunting down brands to try to fulfill some piece of a larger battle plan or something. If they have things they want to get to us, we're somewhat easily accessible through our managers and record companies.
Lars UlrichWhat's the message in Metallica? There is no message, but if there was a message, it really should be look within yourself, don't listen to me, don't listen to James, don't listen to anybody, look within yourself for the answers.
Lars UlrichWhenever I buy a painting, someone invariably says, "Oh, what a great investment." And I hate that reaction. To me, it's a matter of love and not an exchange of equity.
Lars Ulrich