I would say that I'm very proud that Metallica plays heavy music - but equally proud that we don't think like a heavy-metal band.
Lars UlrichI wouldn't say that we're proactively out there hunting down brands to try to fulfill some piece of a larger battle plan or something. If they have things they want to get to us, we're somewhat easily accessible through our managers and record companies.
Lars UlrichMetallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an ad in the paper saying, 'stupid drummer looking for stupid people to play music with,' Metallica is it and I think when that ceases, that's it.
Lars UlrichI don't like to be pigeonholed, and I really like that people never really know what's going on with Metllica.
Lars UlrichAs the world gets smaller and communication spreads further and further out there, you try to find the right balance.
Lars UlrichHugh [Evans] called us. And obviously this has been on our radar for all the years it`s been going on. And each year obviously reaches more and more people, and it`s high profile. Hugh reached out to our manager just down the street. And we said we`re here [ on GLOBAL CITIZEN in the Central Park] to help and do whatever we can.
Lars Ulrich