The word ‘philanthropy’ brings up an image of somebody who’s had an illustrious career, has retired and is giving to highly established institutions that may or may not have ivy growing up their walls. I personally have felt the need to give philanthropy a reboot.

Giving is a universal opportunity. Regardless of your age, profession, religion, income bracket, and background, you have the capacity to create change.

Instead of waiting until the holiday season - when mail solicitations flood in from worthy organizations - and making a flurry of gifts because this is the time of year to give, sit down and take stock. Identify your passion, learn about it, and direct your time, mind, and dollars to aligned causes and organizations.

Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

Actively deciding to give to causes that move you deeply is far more fulfilling than the momentary gratification derived from signing a check and mailing it to a nonprofit about which you know little more than what's on the brochure they sent you.

Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?

Nonprofits are the intermediaries between generosity and social change.