The fact that 35 percent of all American giving went to religious organizations in 2010 reflects how closely bound many of us are with our place of worship.

Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?

You can express your generosity in ways that are virtually limitless. This was what I wanted to convey in 'Giving 2.0' - that whether you have $10 or $10 million to give, if you identify the right opportunities and make the most of your resources, your impact can be tremendous.

Actively deciding to give to causes that move you deeply is far more fulfilling than the momentary gratification derived from signing a check and mailing it to a nonprofit about which you know little more than what's on the brochure they sent you.

Being innovative in your philantropy allows you to stride forward in your giving journey; you can marry your mind and heart to turn charity into lasting impact; and you can become more ambitious in your giving.

Giving is a universal opportunity. Regardless of your age, profession, religion, income bracket, and background, you have the capacity to create change.

ANYONE WHO GIVES ANYTHING—TIME, MONEY, EXPERIENCE, SKILLS, AND NETWORKS—IN ANY AMOUNT, TO CREATE A BETTER WORLD.